THE SITUATION.
More and more cameras observe pedestrians in public.
Supposed to use only for security reasons, the material could be
all-purpose.

THE OBJECTIVE.
Bringing out the critical position on public monitoring of the newspaper.
Giving information: walkers will be recorded in many unexpected places.
An invasion of personal privacy. THE CONSIDERATION. How to reach this goal with a small media budget? How to get the attention of the target group and how to awaken a critical public opinion?

THE SOLUTION.
Media became an important part of the creative idea. To specify:
the media solution constituted the idea. Hi-jacking airtime on tv to spread the sustainable message and to break in on the target group.
THE IMPLEMENTATION. How is this marketable? The way is to hi-jack eart.tv - earth.tv features famous places and cities across five continents with a daily view of 60 broadcast cameras on more than 40 tv-channels. But how to hi-jack earth.tv? Look via google maps for the locations of the cameras.Chose one or more. Find this camera. A street promotion team with a banner arranged in front of it. Staying there for a period, being recorded and later broadcasted on tv. Just as well on the internet!

THE RESULT.
More than 30 millions contacts in Germany on tv and a multiply
of contacts on the internet with a media budget of 0,- Euro!

ANOTHER ACHIEVEMENT.
Selective tv channels in more than 200 countries spread the message for free and hit more than 2 billion viewers.

THE ADDENDUM.
Big brother is watching. Some of the street promotion
teams were arrested - and set free after a short time.